North Flex’s mission is to inspire gym goers to find strength and confidence and allow them to flex it off to the world. Whether you are starting out or have experience in fitness, we want you to flex it. FLEX your journey, FLEX your strength, FLEX your gains, whatever makes you confident, we want you to FLEX it! And our premium gym and lifestyle gear will give you the tools for unlocking potential and max performance. Don't hide it FLEX it!